Dublin-based SaaS firm Apex B2B has officially launched following a €1.5 million investment, including R&D support from Enterprise Ireland, with a purpose-built, AI-enabled commerce platform targeting mid-market wholesalers, distributors, and manufacturers underserved by both lightweight retail tools and complex enterprise systems.

Irish Tech News reported that Apex B2B was incubated within Dublin-headquartered digital commerce agency Monsoon Consulting before formally spinning out following a soft launch in December 2025, with the platform built on over a decade of B2B commerce delivery experience within the Monsoon Group.

The company is targeting mid-market businesses with annual revenues between €10 million and €300 million, with plans to expand into UK, European, and US markets over the next five years, and plans to hire 15 employees across product engineering, AI, customer success, go-to-market, and operations.

Industry research cited by the company indicates that nearly 65% of B2B executives report B2B online commerce is broken due to poor data, inefficient processes, and an inability to meet B2C-like convenience standards — a structural gap the platform is designed to address.

Bharat Sharma, founder and CEO of Apex B2B, said: "Apex B2B is built on years of hands-on experience working with B2B organisations navigating complex commerce challenges. What we've consistently seen is a structural gap in the market, businesses that are too advanced for basic tools, but underserved by enterprise platforms. This is not just a technology problem; it is an infrastructure gap in how B2B trade operates digitally."

Sharma added that the platform combines proven B2B workflows with modern cloud and AI capabilities, enabling businesses to manage complex pricing, ordering, and customer workflows at scale.

Access the full details of Apex B2B's launch and platform capabilities here.